PETA has announced plans to leaflet at the annual White House Easter Egg roll, protesting the use of eggs and the way chickens who produce those eggs are treated.  (Politico got the story first.)

Eggs are a tougher target for PETA than, say, animals mistreated in zoos, scientific experimentation on animals (particularly cute pets), donkey basketball, or captive apes anywhere.  Lots of Americans eat eggs which are a cheap and widely available source of protein.

But the White House is a huge opportunity.

Small children dressed in their Sunday best to play on the White House lawn with the Obamas and an actor in a bunny suit will draw reporters and cameras, and a small group of people with leaflets (purportedly written with sensitivity to their children’s sensibilities) will get much more attention than a comparable efforts anywhere else–at any other time.
And to meet the Easter Bunny, PETA promises to bring its own costumed figure, a large, yellow, baby chick.

If PETA is part of the coverage that appears in mainstream media, score this as a big victory for the group.  The ostensible targets of the leaflets, the children hunting for eggs, are really just a prop.