
The No Kings coalition has been exceptionally adept at turning people out in the streets, but less successful–thus far–in combatting the increasingly imperial presidency. You saw millions of people involved in thousands of demonstrations across the United States on October 17, 2026, as organizers worked to turn their political focus to the midterms elections next week. They were frustrated when Meta shut down their Instagram site for several hours during the demonstration. Meta offered a somewhat less than credible excuse: administrators noticed increased traffic at the site and assumed that it reflected some kind of bot attack. Whoops!
Cynics and citizens wondered whether there was something else going on, perhaps Mark Zuckerberg still has business to do with the Trump administration.
The shutdown pointed out the vulnerabilities that social movement activists face in the new and emerging media landscape. Let me explain:
In ancient times–through the last century–activists depended upon mainstream media to get their messages out. Although media were overwhelming privately owned, many newspapers, tv networks, and radio stations explicitly subscribed to journalistic norms that emphasized covering “newsworthy” events accurately, even as they often faltered in following through. Still, organizers designed big events, like speak-outs, rallies, protests, and large demonstrations, attentive to the same norms and intended to make it into mainstream media. Staging colorful and large events was a way to get coverage, and engaging dramatic conflict could help. Bringing out celebrities of all sorts and cultivating contacts with reporters over time also drew media coverage. There was always some uncertainty about getting noticed and pushing a group’s favored story forward, but there was a clear strategy. Getting the right message out was another challenge. Sometimes the issues received attention; sometimes, coverage was about the silliest or most provocative thing that happened outdoors.
Underneath the large events, there was a lot of organizing work, and mainstream media outlets were of little help. Recruiting people to attend events and engage in politics was a time-consuming task, which included knocking on doors to have conversations, speaking to community groups and congregations, activating telephone trees, wheatpasting flyers on walls and pillars, and staging innumerable small meetings. (So many meetings!) The big event virtually always reflected weeks or months of organizing work, which included public education and coalition building.
Mobilizing people required organizing people.
The ongoing fall of mainstream media and the growth of social media radically changed almost everything. Getting the word out was much easier. Occupy Wall Street, for example, got very little initial attention from media in New York City, but bearded men with laptops livestreamed the Occupation. Others messaged activists across the country, helping Occupy to spread quickly, with little help from mainstream media. Many of the thousands of Black Lives Matter demonstrations were staged by an engaged novice with little political experience who posted a time and place for a demonstration. People showed up.
Organizers enjoyed a great deal of control over their messages, promoted on their websites, listservs, and posts on social media, but a much harder time reaching a general (less committed and partisan) audience. Often, however, new organizers and loosely organized events didn’t have very clear messages. So, the social media universe was a decidedly mixed benefit.
And now we see another aspect of operations in the new media system. Social networking sites, like newspapers before them, exist to make a profit for their shareholders. Unlike newspapers, however, they don’t offer even superficial deference to fairness and accuracy standards. Whether Meta’s temporary censorship of No Kings was the result of callous realpolitik or a careless administrative error, the action demonstrated a vulnerability, shutting down organizers’ access to their own audiences.
As the social media universe continues its march to consolidation, political organizers are even more vulnerable to being silenced, not by the government (at least not directly), but by multi-billion dollar businesses that see no reason to find a commitment to truth or accuracy or democracy eclipsing a fiduciary responsibility to investors.
Social media is not free media and can easily be slanted more dramatically, responding to the political commitments or whims of their owners. We should all be wary.















