The scanning controversy created enough attention that other groups tried to appropriate it for their own purposes. People for the Ethical Treatment of Animals (PETA), always entrepreneurial in the search for attention–and often very effective–has been pushing its concerns in the scanning spotlight. In addition to this ad, rejected by major airports, PETA produced an odd video, starring Pamela Anderson as a TSA officer keeping cruelty (in the form of animal products) off America’s flights. PETA’s ads and videos are intended to create controversy, and thus attention. The key is getting the audience to look past the tactic to see the issue.
And Thanksgiving, when overstuffed Americans sit around a great bird carcass fighting with family members is always a good time to talk about food, hunger, and cruelty.