Tag Archives: San Diego

How movements win: Seaworld

The new president and Chief Executive Officer of SeaWorld, Joel Manby, announced that the chain of theme parks would no longer breed orcas, and that the parks would stop their performing their signature Shamu shows. Manby also announced a new … Continue reading

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How movements work; Shamu’s story.

Here’s a shift: SeaWorld is building larger pens for the killer whales it keeps as performers and tourist attractions.  It also announced an enhanced focus on research.  Where did this come from? This is the movement story: Shamu, the stage … Continue reading

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